SUSTAINABLE BRANDING FOR TOP TALENT
Across the board, CFOs are rating talent retention as their #1 concern in the US for 2017*. This is leading CEOs to strengthen sustainability efforts. Why? Because millennials want to work for socially responsible companies and will take a pay cut to make that happen.
While this reflects recent publications, sustainability is not a new part of companies’ employer branding toolbox.
One of Altanova’s clients in the biotech sector saw the industry grow faster than its pool of talent. To stay competitive and support consistent growth, its leadership called on us to diagnose its sustainability strategy and plan an upgrade.
Altanova performed a global review of its assets and operations, and following five years of hard work together, the company’s sustainability brand today enjoys top rankings in international publications, mentions in university sustainability programs, and a favorable standing among promising new talent.
*Wall Street Journal and Cone Communications