Sustainable Branding for Attracting Top Talent

 

Challenge

Across the board, CFOs are rating talent retention as their #1 concern within the US. One of our clients asked us to build a sustanability strategy to help market their brand to millennials who want to work for socially responsible companies.

Approach

  • Altanova performed a global review of its assets and operations to diagnose its existing sustainability strategy and plan an upgrade.
  • We delivered a multi-year engagement, starting with a focus on the sustainability of their sites, before moving onto their supply chain and product delivery.

Results

The company’s sustainability brand today enjoys top rankings in international publications, mentions in university sustainability programs, and a favorable standing among promising new talent.